“It feels less like a blog and more like a short film. It's a great format for launches, fundraising, founder stories etc. where you need to stand out.”

“The most interesting aspect of what you're doing is the fact that we can see the story. I love that you can see the story.”

“Like an interactive flip book, like an actual pop-up book. That's what you're making with this.”

“It's 2026. We can do media in better, different, more interesting ways. This is a really interesting way to be able to tell stories.”

“This is a new storytelling platform. It's the evolution of Substack, a new kind of storytelling primitive that creates a whole new category of creators.”

“In the same way Substack created a new way for people to engage socially, this is a different medium. People just don't know it yet.”

“People will want that. They'll want the real stories.”

“It's so engaging. It adds such depth to reading a written piece, and it doesn't feel like it takes over. It's additive without interfering with the reading.”